Coco Gauff's assets sit in four places: a company she owns outright, a production subsidiary, at least one sports-league equity stake, and a custom-built house in Delray Beach, Florida. The company is Coco Gauff Enterprises, launched in April 2025 to hold her endorsements, investments and philanthropy under her own control. The money funding all of it is mostly not prize money. Sportico put her at $31 million for 2025 — about $8 million on court and $23 million off it — and her endorsement roster runs from New Balance and Rolex to a smoothie line she helped develop.
Table of Contents
- Coco Gauff Enterprises: the holding company at the center
- iROC Media Group and the Religion of Sports deal
- Her investment in Unrivaled, the 3×3 women's basketball league
- Endorsements: where most of the income comes from
- The Delray Beach house
- How to read a Gauff net worth figure
- Frequently Asked Questions
Coco Gauff Enterprises: the holding company at the center
In April 2025, Gauff left Roger Federer's Team8 after seven years and launched Coco Gauff Enterprises. Forbes reported that the firm is "powered by" the talent agency WME, which represents and supports it but holds no ownership stake. That distinction is the whole point of the move. An agency that owns a piece of your business shares in its upside; one that services the business works for a fee.
Gauff kept the equity and the decision rights over endorsements, investments and philanthropy. For readers tracking athlete wealth, this is the structural difference between a well-paid endorser and an owner. Endorsement income stops when the deals lapse. A company with subsidiaries, partnerships and equity positions can keep generating value after a playing career ends.
iROC Media Group and the Religion of Sports deal
iROC Media Group is Gauff's production company and a subsidiary of Coco Gauff Enterprises. The name is "Cori" — her given first name — spelled backwards. In September 2025, Variety reported that iROC struck a production and branded-content partnership with Religion of Sports, the studio founded by Tom Brady, Michael Strahan and Gotham Chopra.
The deal covers unscripted series, digital shorts and long-form storytelling. A partnership like this converts attention into a second revenue line. Instead of appearing in someone else's documentary for a fee, iROC can develop and sell the projects, and bring brand partners in alongside them. Religion of Sports supplies the production infrastructure a young company does not have to build.
Her investment in Unrivaled, the 3×3 women's basketball league
Gauff's most concrete disclosed investment is in Unrivaled, the 3×3 women's basketball league founded by WNBA players Napheesa Collier and Breanna Stewart. The league announced her as an investor on January 6, 2025. At that point Unrivaled had raised $35 million, with Giannis Antetokounmpo, Michael Phelps, Ashton Kutcher and Mila Kunis among its backers.
Gauff's stake size was not disclosed — which is normal for private rounds and worth remembering when you see a net worth estimate that appears to price it. Two limits are worth naming. Private equity in a startup league is illiquid: there is no daily market price and no guaranteed exit. And an undisclosed stake cannot be valued from outside, so any figure assigned to it in a wealth estimate is an assumption, not a filing.
Endorsements: where most of the income comes from
New Balance is her largest deal. Per Sportico's reporting, the brand signed her at 14 and rewrote the contract in 2022 into one of the richest in women's tennis. Rolex, Bose, UPS, Barilla, Head, L'Oréal and Baker Tilly fill out the roster.
One deal goes past logo placement. On June 25, 2024, the smoothie brand Naked — part of the Tropicana/PepsiCo family — named Gauff its first "Chief Smoothie Officer" in a multi-year agreement that includes joint product development. The resulting Protein Pineapple Orange smoothie launched ahead of the 2025 US Open. The split between court and commerce shows up in the numbers:.
- Career prize money from WTA records totals roughly $35.3 million, tenth all-time
- Season prize money: $6,346,685 in 2025, $5,521,776 in 2026 to date
- Sportico's 2025 estimate: $31 million total, with $23 million of it off-court, her third straight year atop its female list, ahead of Aryna Sabalenka at $30 million
- Forbes put her 2025 earnings at $33 million in its May 2026 ranking
The Delray Beach house
Gauff's known real estate is a single home, and she bought it young. In October 2024 she posted on Instagram that she had closed months earlier, writing "Cheers to being a homeowner at 20." The house is custom-built and sits in Delray Beach, Florida — the town where she grew up.
She spent her first Christmas in it in December 2025, according to HOLA!. Unlike the Unrivaled stake, this asset is a matter of public record. Florida county property appraiser sites publish sale prices, deeds and assessed values by owner name, which is how reported purchase figures for athletes are usually sourced rather than guessed.
How to read a Gauff net worth figure
Net worth estimates for active athletes are built from earnings, not from balance sheets. No one outside her team knows her tax bill, her agency fees, her coaching and travel costs, or the price she paid for her Unrivaled shares. Context also matters for the earnings numbers themselves.
Forbes reported on May 22, 2026 that no woman made its 50 highest-paid athletes list for a third consecutive year. The cutoff was Jannik Sinner at $54.6 million; Gauff led the female ranking at $33 million. So when you compare figures across sites, check three things: whether the number is annual earnings or cumulative net worth, whether it is pre-tax, and whether the publisher names its method. Sportico and Forbes both disclose theirs and still disagree by $2 million on the same year.
Frequently Asked Questions
Does WME own part of Coco Gauff Enterprises?
No. Forbes reported the firm is "powered by" WME, which represents and supports it but holds no ownership stake. Gauff retains control.
What does iROC stand for?
It is "Cori" reversed — her given first name. iROC Media Group is a subsidiary of Coco Gauff Enterprises.
How much of her income is prize money?
A minority. Sportico's 2025 figure of $31 million breaks down to roughly $8 million in prize money and $23 million off-court.
Has she bought property outside Florida?
Her one publicly discussed home is the custom-built house in Delray Beach, Florida, which she announced as a purchase in October 2024.