Who Is Hailey Bieber? What We Know About Her Net Worth After rhode

Hailey Bieber is a model turned founder whose skincare brand, rhode, was bought by e.l.f. Beauty in 2025. Her personal fortune has not been estimated by Forbes or Bloomberg, yet the deal filings reveal what her company fetched.

Hailey Bieber is a former fashion model who started the skincare label rhode in 2022 and sold it three years later to e.l.f. Beauty. Anyone searching for Hailey Bieber net worth should know that Forbes and Bloomberg have not put a figure on her fortune, and neither has the Sunday Times list; we found no dated estimate from any of them through late October 2026.

Where it stands: The sale price of her company is public, but her cut of it is not. e.l.f. reported in an August 2026 quarterly filing that the possible bonus payment that could be owed to rhode’s former owners had been revalued to $80.8 million, citing the outperformance of rhode’s revenue.

Hailey Bieber quick facts

Item Detail
Full name Hailey Rhode Bieber (per e.l.f. 10-K)
Known for Fashion modeling; founding rhode
Company rhode, launched 2022, owned by e.l.f. since 2025
Current role Founder, Chief Creative Officer, Head of Innovation
Wealth estimate Not published by major outlets

Who is Hailey Bieber?

She is best described today as a beauty founder who still works inside the company she sold. e.l.f.’s annual report names the brand’s founder as Hailey Rhode Bieber, so the label carries her middle name.

Before rhode, she worked as a fashion model. e.l.f.’s deal announcement says she spent years around “the best makeup artists and skincare experts” and saw room for a short, simple product line that skipped trends, pricey ingredients and long routines.

From model to skincare founder

Her move into business came through a single brand idea. According to e.l.f., Bieber built rhode around a philosophy of “one of everything really good,” and launched it in 2022. The brand sold mainly online through its own site at first.

Attention was the brand’s growth engine. e.l.f. said her influence helped make rhode “the No. 1 skin care brand in Earned Media Value in 2024.” Earned media value is a marketing estimate of what unpaid social posts and press coverage would have cost as advertising. In the 12 months to March 31, 2025, rhode had $212 million of net sales, e.l.f. disclosed.

She did not build it alone. In the announcement, Bieber thanked the two Ratners who co-founded the brand with her, “who have helped bring my vision to life from the start.”

How Hailey Bieber makes money

Her documented income now comes from the rhode sale and from her ongoing work for e.l.f. No outlet cited here has reported her modeling fees or her current salary, so this profile does not estimate them.

  • Sale proceeds. At closing, every ownership interest in rhode was converted into a right to a share of the deal consideration, the 8-K filed by e.l.f. states. Her portion is not public.
  • Stock in the buyer. rhode’s equity holders received roughly 2.6 million newly issued shares, valued at $200 million under the announced terms.
  • Possible earnout. Up to $200 million more over three years if rhode grows enough, shared among the sellers.
  • Executive role. She became Chief Creative Officer and Head of Innovation and will “act as a Strategic Advisor to the combined companies,” e.l.f. said.

The rhode sale to e.l.f. Beauty

News coverage summed it up as a billion-dollar sale, and a Reuters report gave the price as US$1 billion. The amount due at closing was lower: e.l.f.’s May 2025 announcement put it at $800 million, with $600 million paid as cash, $200 million paid in e.l.f. stock, and an earnout available on top. After the August 5, 2025, closing, e.l.f.’s annual report booked the purchase at $897.5 million, a total that includes an estimated value for the earnout.

The buyer has been explicit about how much it relies on her. Its annual report lists as a risk that losing key rhode personnel, “in particular Hailey Bieber, could have a negative impact” on the brand and on e.l.f.

Hailey Bieber net worth: why nobody can pin it down

A net worth figure needs her ownership percentage, and that has never been disclosed. A sale price is what a buyer paid for an entire company; a founder’s wealth is only the slice she owned, minus taxes, debts and anything shared with co-founders and investors.

Three facts make any guess unreliable. First, rhode had several owners, including at least two named co-founders. Second, part of the payment was in e.l.f. stock, whose value moves with the share price. Third, the earnout is not guaranteed. Several websites publish confident figures anyway; Net Worth Rankings does not repeat them because they do not meet our sourcing standard.

Documented figure Source
$212 million net sales, 12 months to March 31, 2025 e.l.f. release
$800 million at closing e.l.f. release
$897.5 million purchase price e.l.f. 10-K
$80.8 million earnout liability, June 30, 2026 e.l.f. 10-Q
Her personal stake Not disclosed

Recent news: rhode keeps beating its targets

Since the sale, the filings point in one direction. Between the closing and March 31, 2026, rhode contributed $293.5 million in sales to e.l.f., and $112.8 million in profit, the annual report shows. In its August 2026 results, e.l.f. recorded a further $16.1 million fair value adjustment, citing rhode’s “outperformance” against the earnout thresholds.

Two other celebrity beauty owners do have published estimates; read our profiles of Selena Gomez and Rihanna.

Frequently Asked Questions

Is Hailey Bieber a billionaire?

No reputable publication has said so. Neither Forbes nor Bloomberg, nor the British Sunday Times Rich List, had estimated her fortune by October 2026, and her share of the rhode sale has not been disclosed. The whole company sold for $800 million due at closing plus a possible earnout.

How much did Hailey Bieber sell rhode for?

The buyer, e.l.f. Beauty, committed $800 million due at closing, partly cash and partly stock, and up to $200 million more if growth targets are met. That money went to all of rhode’s equity holders, not only Bieber.

What is Hailey Bieber’s full name?

e.l.f. Beauty’s annual report describes rhode as founded by Hailey Rhode Bieber. The brand shares her middle name.

Does Hailey Bieber still run rhode?

She remains its Founder and, under the deal, became Chief Creative Officer and Head of Innovation and a strategic advisor to e.l.f., according to the company.

When did Hailey Bieber start rhode?

e.l.f. says she launched the brand in 2022.

Sources

Net worth figures are estimates published by the outlets named, on the dates shown. They are not disclosed by the people profiled, they move with markets and private valuations, and different publications reach different numbers. Net Worth Rankings is not affiliated with anyone profiled here.