Who Is Livvy Dunne? NIL Valuations, Brand Deals and Net Worth Facts

Livvy Dunne turned LSU gymnastics and a huge social following into the best-known NIL career in women's college sports. No outlet has estimated her net worth; On3's valuations, her named brand partners and her 2026 equity deal are what the record shows.

No one has published a figure for Livvy Dunne net worth that meets our sourcing bar: Forbes, Bloomberg and major news outlets have not estimated it as of October 2026. Dunne herself is the former LSU gymnast who, according to On3 rankings reported by Fox News, held the highest name, image and likeness (NIL) valuation of any woman in college sports, and who has kept signing brand deals since retiring from the sport in 2025. The numbers attached to her name online usually trace back to On3, a college-sports site whose NIL valuations are its own estimates of deal value, not a measure of savings or assets.

Where it stands: In February 2026, Dunne joined the training-shoe brand NOBULL, which described her as its “newest athlete, investor and equity partner,” Sports Illustrated reported. Two months later, Miller Lite announced a campaign built around her.

At a glance Livvy Dunne
Legal name Olivia Paige Dunne
Known for LSU gymnastics; NIL deals; social media
Retired from gymnastics April 2025
Representation (2021) WME Sports
Most recent On3 valuation we could verify $3.3 million (Nov. 20, 2023)
Net worth estimate None published

Who is Livvy Dunne?

Dunne is a former elite and college gymnast turned full-time creator and brand partner. Before college, she became in 2014 the youngest U.S. athlete to qualify as a Junior International Elite, according to a 2021 Vuori announcement. At LSU she was part of the team that won the 2024 national championship, the school’s first, Rolling Stone noted.

Her following grew alongside her gymnastics. Rolling Stone reported in June 2025 that she had 8 million TikTok followers. She stayed for a fifth college season, returning, as Fox News put it, as one of the NCAA’s top NIL earners, and retired from the sport in April 2025.

How did Livvy Dunne make money from NIL?

She was early, and she was big on social media when NCAA rules changed in 2021 to let college athletes be paid for endorsements. NIL stands for name, image and likeness: the right to profit from your own identity through sponsorships, appearances and posts.

Her first brand deal was with the activewear label Vuori, which announced the exclusive partnership in September 2021. Vuori described two years of photoshoots, social media takeovers and branded events, and disclosed no fee. Boardroom later listed Grubhub and PlantFuel among her other notable deals, along with a Motorola phone promotion and a Leaf trading card. Boardroom also noted a media milestone: in 2023, Dunne and LSU basketball star Angel Reese were the first college athletes to appear in Sports Illustrated’s swimsuit edition.

Dunne has pushed back on the idea that the money came easily. “People need to understand that I’ve worked for everything I’ve earned,” she told Sports Illustrated in 2023, as quoted by Fox News.

Livvy Dunne net worth vs. her On3 NIL valuation

The On3 numbers are the closest thing to a public price tag, and they are estimates. On3 says its valuation is built from a proprietary algorithm that ranks athletes by “prospective market value in conjunction with existing deals and influence,” as NIL on SI summarized in February 2025. On3 also says its figure does not track the value of deals an athlete has actually completed.

On3 NIL valuation (as reported) Figure Context
September 2023, via Fox News $3.2 million Highest among women; third overall
Nov. 20, 2023, via Boardroom $3.3 million Third in the On3 NIL 100

In the November 2023 ranking, Boardroom reported, just two college athletes ranked above her: Bronny James at $5.9 million and Shedeur Sanders at $4.5 million. Those are projections of yearly NIL earning power. They say nothing about taxes, agency fees, spending or investments, all of which shape net worth, which is simply assets minus debts.

On3 has continued to publish figures for her, but we could not read a later On3 number in a source we could verify, so we have not repeated one. Since her retirement she is no longer a college athlete, so On3’s college rankings no longer describe her current deals.

What does Livvy Dunne do now?

She works as a professional creator, model and brand partner. Rolling Stone described her in June 2025 as a recent Sports Illustrated Swimsuit cover star and reported that she opened the magazine’s Swimsuit Runway Show in Miami that May. It also wrote that she would keep working as an influencer, citing deals such as Invisalign. Miller Lite’s 2026 release billed her as an “athlete, actor, model, and proud Miller Lite fan.”

  • NOBULL (February 2026): the brand called her an athlete, investor and equity partner. An equity partner owns a stake in the company; the size of her stake was not disclosed.
  • Miller Lite (April 21, 2026): the brewer announced “Legendary Moments with Livvy,” a campaign urging fans to log off and meet up in person, in a press release that did not state a fee.

The Livvy Fund

Dunne’s main documented giving effort supports other women athletes. The Livvy Fund launched in July 2023 with Bayou Traditions, the LSU NIL collective, Fox News reported. In 2025 she told Rolling Stone it exists “to help provide NIL [name, image, likeness] deals for female student athletes” and that she would like to expand it to other schools. Its funding totals have not been published in the sources we reviewed.

For a contrast with a pro athlete whose salary is set by a league agreement, see our Caitlin Clark profile.

Frequently Asked Questions

What is Livvy Dunne’s net worth?

Nobody has put a reliable number on it. As of October 2026, Forbes, Bloomberg and the major news organizations have not estimated Livvy Dunne’s net worth. The figures that exist are On3 NIL valuations, which estimate annual deal value, not wealth.

How much did Livvy Dunne make from NIL?

Her actual deal income has not been disclosed. On3 valued her NIL at $3.3 million in November 2023, ranking her third among all college athletes, but On3 says its valuation does not track the value of completed deals.

What is Livvy Dunne’s real name?

Rolling Stone reported that her legal name is Olivia Paige Dunne.

Is Livvy Dunne still a gymnast?

No. Sports Illustrated reported that she retired from gymnastics in April 2025. Fox News reported she had returned to LSU for a fifth season, and Rolling Stone noted she was part of the 2024 national championship team.

What brands has Livvy Dunne worked with?

Documented partners include Vuori, her first brand deal in 2021, plus Grubhub, PlantFuel, Invisalign, Miller Lite and NOBULL, where the brand called her an investor and equity partner in February 2026.

Sources


Net worth figures are estimates published by the outlets named, on the dates shown. They are not disclosed by the people profiled, they move with markets and private valuations, and different publications reach different numbers. Net Worth Rankings is not affiliated with anyone profiled here.