Model net worth assets can include founder-led companies, shared property, and private investments. The clearest value often sits in a business transaction or ownership interest, rather than in a headline net-worth estimate. Hailey Bieber, Miranda Kerr, and Cindy Crawford offer distinct examples of how those assets can take shape: a beauty-company sale, a global skincare brand, and an investment in a fitness startup.
Table of Contents
- Hailey Bieber's rhode deal
- Why the brand was the central asset
- Property can be a household asset
- Founder ownership can outlast a single deal
- Private investments require careful interpretation
Hailey Bieber's rhode deal
On August 5, 2025, e.l.f. Beauty completed its acquisition of Hailey Bieber-founded rhode. Rhode became a wholly owned subsidiary of e.l.f. Cosmetics, shifting the company from founder ownership into a larger public company's portfolio.
The deal paid rhode's sellers $800 million at closing: $600 million in cash and roughly $200 million in e.l.f. stock. It also included up to $200 million tied to three years of revenue performance, according to e.l.f. Beauty's SEC filing. For readers assessing a celebrity's wealth, this is an important distinction: an acquisition price measures the company transaction, while an individual's proceeds depend on the ownership and deal terms attached to that person.
Why the brand was the central asset
Rhode had generated $212 million in net sales in the 12 months ended March 31, 2025, giving the business a substantial documented commercial footprint before the sale. E.l.f. Beauty's announcement connected that sales figure to its decision to acquire the brand.
Bieber's role also continued after the transaction. E.l.f. said she would remain rhode's founder while serving as Chief Creative Officer, Head of Innovation, and a strategic adviser focused on creative, product, and marketing work. That arrangement shows how a founder can exchange ownership in a company while retaining a central operating and brand-building role.
Property can be a household asset
Real estate can add a major tangible asset to a model's household wealth, but ownership matters as much as the purchase price. Hailey and Justin Bieber bought a La Quinta, California vacation home in a $16.6 million off-market transaction that closed in 2023, Architectural Digest reported.
A jointly acquired home belongs in a household-asset discussion, not automatically in one partner's individual asset total. A purchase price is also a starting point, not a current valuation or a measure of available cash. When reading celebrity wealth coverage, separate these categories:.
- Company sale consideration
- Personal or joint real estate
- Public-stock holdings
- Private-company investments
- Income from ongoing work and endorsements
Founder ownership can outlast a single deal
Miranda Kerr's KORA Organics illustrates a founder-built operating business. KORA says Kerr launched the certified-organic skincare range in 2009 after three years of development, and the company operates in 40 countries, according to KORA Organics' company history.
A business may hold value through its products, distribution, customer base, and brand recognition even when no public valuation is attached to it. That differs from an acquisition, where a buyer and sellers have agreed on defined consideration. For a reader, the practical takeaway is to identify whether the celebrity remains connected to an operating company, has sold it, or has both a continuing role and a completed liquidity event.
Private investments require careful interpretation
Cindy Crawford and Rande Gerber were named among the investors in Katalyst's $26 million Series A financing round in October 2022. Katalyst's funding announcement identifies their participation alongside the round's broader investor group.
A financing-round total describes money raised by the company, not the value of each investor's position. Private investments can become meaningful wealth assets, but their value depends on the investor's stake and the company's later performance.