Huda Kattan is the founder of Huda Beauty, a Dubai-based cosmetics company that grew out of her makeup blog. The major wealth trackers, Forbes and Bloomberg among them, had published no current Huda Kattan net worth estimate by October 2026; Forbes’s profile of her, last updated on September 26, 2023, shows no dollar figure. What is documented is the business: a 2017 private-equity deal that, Forbes reported, valued Huda Beauty at $1.2 billion, and a 2025 buyback that made her its sole owner.
Where it stands: In June 2025, Huda Beauty announced that Kattan “has officially bought back her equity, regaining full control of the brand,” ending TSG Consumer Partners’ eight-year minority stake. The price was not disclosed. In May 2026 the brand moved into fragrance under its own name.
| Quick facts | Detail |
|---|---|
| Known for | Huda Beauty; beauty blogging |
| Born | Oklahoma, per Forbes |
| Company | Huda Beauty (sole owner since 2025) |
| Last valuation | $1.2 billion, 2017, per Forbes |
| Latest estimate | No published estimate |
Who is Huda Kattan?
Huda Kattan is an American-born beauty entrepreneur who built her company in the United Arab Emirates. According to Forbes, Oklahoma is where she was born and grew up, her parents came to the U.S. from Iraq, and she left a finance job she disliked to become a makeup artist, launching a blog in 2010.
From blog to Huda Beauty: a timeline
Her company began with a single product and a family loan.
- 2010: starts her beauty blog, per Forbes.
- 2013: launches Huda Beauty with her sisters, starting with false eyelashes. Entrepreneur Middle East reported that a US$6,000 loan from Alya, one of her sisters, funded the start, and that the lashes were sold at Sephora in The Dubai Mall.
- 2017: TSG Consumer Partners buys a minority stake.
- 2018: the company launches a fragrance brand, Kayali, according to Forbes.
- February 2025: she sells her ownership in Kayali to her sister Mona Kattan, Cosmetics Business reported.
- June 2025: buys back TSG’s stake.
- May 2026: Huda Beauty launches its own perfume, Easy Bake Intense.
How Huda Kattan makes money
Her wealth is tied to owning Huda Beauty. The company sells makeup, and Forbes reported in its profile that it offered more than 100 products and brought in about $200 million in annual sales. Annual sales are company revenue, not the owner’s income; profit, debt and taxes all come out before anything reaches a shareholder. Huda Beauty is private and does not publish financial statements, so its current sales and profit are not public.
She also runs a personal media presence. Entrepreneur Middle East reported she recently launched a podcast, Huda Hotline, described as her first personal project since founding the brand.
The influencer-brand playbook
Kattan’s model was an early version of what many creator-founders now attempt. Entrepreneur Middle East reported that she founded “one of the first-ever influencer-led beauty brands” and opened Sephora’s shelves to creator-led labels before any existed there, eventually making Huda Beauty one of the retailer’s top performers globally. Her audience is central to the brand’s marketing: the same report called the brand’s Instagram the most-followed of any beauty label, with nearly 57 million followers. Follower counts are not revenue, but they lower the cost of launching each product.
Kayali: the fragrance business she sold to her sister
Kayali began inside the Huda Beauty group in 2018, Forbes reported. In February 2025 Kattan sold her ownership in it to her sister Mona Kattan, according to Cosmetics Business, which said Kayali now operates independently with Mona as CEO. No price was reported. The sale separated the two businesses months before the TSG buyback.
The TSG stake and the 2025 buyback
The 2017 deal gave the business an outside price; the 2025 deal returned it to sole founder ownership. Forbes described TSG’s purchase as “a small minority stake” and put the company’s implied value at $1.2 billion. A valuation like that is the implied price of the whole company, not her personal fortune.
The June 2025 release said Kattan is now “the sole owner,” with her husband, Christopher Goncalo, as co-CEO and her sister Alya Kattan leading social strategy. Kattan called the move “a deeply very important moment for me.” Neither the company nor TSG disclosed what she paid or how the buyback was financed. For a founder who went the other way and sold control to a larger company, see Kylie Jenner’s profile.
Huda Kattan net worth: why there is no number
Without a recent valuation or published accounts, no reputable outlet has put a dated figure on her wealth. Net worth means assets minus debts; for Kattan the main asset is a private company whose value has not been reported since 2017, and whose ownership changed again in 2025 on undisclosed terms.
| Known | Not known |
|---|---|
| 2017 valuation: $1.2 billion (Forbes) | Current company value |
| Sole owner since June 2025 | Buyback price and financing |
| Sales of about $200 million (Forbes profile) | Profit and debt |
| Kayali stake sold, February 2025 | Kayali sale price |
Treat any precise figure for her that lacks a named, reputable source and a date with caution. Multiplying the old valuation by her ownership would not give her net worth either, because it ignores the buyback cost, any debt and every change in the business since 2017.
Recent news
Huda Beauty’s newest launch extends the brand into scent. The company’s May 5, 2026 release introduced Easy Bake Intense Eau de Parfum and noted Kattan’s history “co-founding Kayali, where she helped create industry blockbusters.”
For another founder whose fortune rests on a private apparel company, see Emma Grede’s profile.
Frequently Asked Questions
Is Huda Kattan a billionaire?
There is no reputable published figure showing that as of October 2026. Forbes’s profile of her, last updated in September 2023, shows no current net worth figure.
Who owns Huda Beauty?
Huda Kattan is the sole owner, according to the company’s June 2025 release, after she bought back the minority stake TSG Consumer Partners acquired in 2017.
What was Huda Beauty valued at?
Forbes reported that TSG’s 2017 minority investment valued the company at $1.2 billion. No newer valuation has been published, and the 2025 buyback price was not disclosed.
Does Huda Kattan still own Kayali?
No. Cosmetics Business reported that she sold her ownership in Kayali to her sister Mona Kattan in February 2025.
Where is Huda Kattan from?
Oklahoma, according to Forbes, which says her parents emigrated from Iraq. Her company is based in Dubai.
Sources
- Huda Kattan profile — Forbes, September 26, 2023 (last updated)
- Huda Beauty Reclaims Full Ownership as an Independent Beauty Brand — Huda Beauty via PR Newswire, June 3, 2025
- Huda Kattan regains full control of Huda Beauty — Cosmetics Business, June 2025
- Huda Kattan Takes Back Full Ownership of Huda Beauty — Entrepreneur Middle East, June 2025
- Huda Beauty Enters Fragrance: After Redefining Makeup, She’s Coming for Fragrance — Huda Beauty via PR Newswire, May 5, 2026
Net worth figures are estimates published by the outlets named, on the dates shown. They are not disclosed by the people profiled, they move with markets and private valuations, and different publications reach different numbers. Net Worth Rankings is not affiliated with anyone profiled here.